ZazaPay’s Editorial Team carefully evaluates all press releases to ensure they align with our established guidelines and provide value to the media and potential readers. Submissions to ZazaPay should have a newsworthy angle, devoid of advertising content and following the recommended AP format to expedite the approval process.
Press releases submitted to ZazaPay should possess the following attributes:
Clear Source Attribution: The Press Release Source’s name should be included in the headline, summary, or first paragraph to clearly introduce the source of the information.
Valid Media Contact Information: Contact information must include a valid email address, and in some cases, additional details such as the Direct Media Contact’s name and phone number may be necessary for certain distribution options.
Objective Tone: ZazaPay press releases should refrain from using hype, first-person language (e.g., “you,” “I,” “we”), or excessive exclamation points and uppercase characters, ensuring they maintain a credible news tone.
Timeliness and Newsworthiness: Press releases should focus on timely and newsworthy content, such as product launches, industry events, awards, store openings, partnerships, or research studies. The news angle must be evident in the headline.
Proper Spelling and Grammar: Maintain proper grammar, spelling, punctuation, abbreviations, acronyms, sentence spacing, and capitalization throughout the press release.
Accuracy and Factual Information: All information presented in the press release must be legally and factually accurate.
Written Authorization: In specific cases, such as network marketing or major corporate announcements, ZazaPay may require written authorization from a company executive before approving a press release for distribution.
Standard Length: Aim for a standard press release length of approximately 650-1500 words to ensure effective distribution.
Accurate and Functioning Links: Ensure that all links within the release are active and functional before submission.
ZazaPay retains the right to decline, hold, or request changes to press releases containing the following types of content:
Adult-Related Content: Press releases featuring sexually explicit content are not allowed.
Affiliate Marketing: Releases promoting affiliate marketing products may be refused.
Blackhat SEO: ZazaPay does not permit Blackhat SEO tactics or releases promoting them.
Blatant Advertising: Low-quality releases seen as advertising by the editorial team may not be accepted.
Unauthorized Stock Ticker Symbols: Releases with stock ticker symbols must have written authorization from the concerned company if coming from a third party.
Cryptocurrency and ICO Content: Content related to ICOs and cryptocurrencies is subject to thorough review, including additional vetting information in some cases.
False Information: Submissions must contain only factual and accurate information.
Harmful Intentions & Negative Statements: Releases meant to harm, incite hatred, or make negative statements about specific groups or individuals will not be published.
Illegal Products or Activity: Releases promoting illegal products or involvement in illegal activities will not be accepted.
Inflammatory Statements: Releases containing inflammatory statements will be rejected.
Libelous Content: Content that may include damaging statements to a person or company will be reviewed and may not be published.
Litigation: Releases discussing litigation cases are evaluated case-by-case, and closed litigation releases require proper documentation and a neutral, factual tone.
Please ensure that your press release complies with these guidelines before submission to ZazaPay for a smoother review and approval process.
